The Case for Creativity
The Proposal
4.1 No proposal can cover all the material in the first three Sections of this document but humanITy, an agency with a decade of experience in working with those who seek e-inclusion, is strategically placed to begin to understand the factors which make for success and failure in the digital creative process.
4.2 We believe that quantitative research on the ability to meet inflexible targets such as those provided by formal examinations and certificated courses, is not helpful in understanding creative failure.
4.3 As a necessary precondition to launching a major initiative to foster creativity to increase e-inclusion, we believe that it is necessary to analyse creative success and failure in the SME sector where incubation is most possible but most vulnerable, to produce an in depth piece of qualitative research as the basis for fresh proposals for creative e-inclusion.
4.4 We are seeking funding to carry out detailed observation of the effectiveness of:
- User motivation
- Tools
- Mentoring and support.
4.5 We also wish to conduct qualitative research into the processes which enable effective arts/science fusion in product development and the relationship between this development and sound economic modelling and marketing.